AVENUES Non-Profit Campaign
the challenge
I developed an event campaign for Avenues, a Montreal-based non-profit organization dedicated to supporting youth in their post–high school career paths. The campaign centers on a design and art auction fundraising event, created to finance scholarships for students who aspire to pursue creative programs but lack the financial or parental support to do so.
The Process
The campaign, titled “You Can Be,” highlights the wide range of creative career paths available to youth. Its eclectic, vibrant, and colourful design reinforces the idea that the future can be bright, exciting, and full of possibilities—rather than limited or conventional.
The campaign is executed across two main channels: social media and print media. The social media component not only promotes the fundraising event but also spotlights the artists and designers contributing to the auction, giving them space to share their stories and inspire youth through relatable creative journeys. The print component focuses on event promotion through high-impact posters and bus banners, ensuring strong visibility across the city.
The Outcome
.webp)
